What is the file-size limit for playable ads?

5 MB on almost every network: TikTok, Google, Moloco, AppLovin, Unity, ironSource and Liftoff. Meta accepts a single HTML file of about 2 MB or a ZIP bundle up to 5 MB. Smaller is better everywhere; most of our exports land between 1 and 3 MB.

Do playable ads need to be a single HTML file or a ZIP?

It depends on the network. Moloco, AppLovin, Unity and ironSource require one self-contained HTML file with every image and sound embedded as data URIs. TikTok and Google App campaigns require a ZIP with index.html at the top level. Meta and Liftoff accept either.

What is MRAID and which version do playable ads need?

MRAID is the IAB standard API that lets an HTML ad talk to the app it is shown in, for example to open the app store. AppLovin and Liftoff require MRAID 2.0, Unity requires MRAID 3.0. Meta, TikTok, Moloco and Google use their own call for the click-out instead of MRAID.

How does the call to action work in a playable ad?

Each network injects its own function. Meta and Moloco use FbPlayableAd.onCTAClick(), Google uses ExitApi.exit(), TikTok uses its playable JS SDK, and MRAID networks (AppLovin, Unity, ironSource, Liftoff) use mraid.open() with the store URL. The store link itself is set in the network's ads manager, not hard-coded in the file.

Can the same playable run on every network?

The creative can, the file cannot. The mechanic, artwork and copy are shared, but each network needs its own export with the right packaging, CTA call, orientation handling and size budget. MyAdMaker delivers one export per network from a single build.

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(01)Reference · Updated September 2026

Playable ad specs, every network on one page.

Each ad network publishes its playable requirements in a different help centre, in a different vocabulary. This is the side-by-side we use in production: size ceiling, packaging, the call that opens the store, and the orientation rules. Every MyAdMaker export is built to these before it reaches you.

SOURCES: EACH NETWORK'S OWN CREATIVE DOCUMENTATION · CHECK THE NETWORK BEFORE A LAUNCH, SPECS MOVE

Network	Size limit	Packaging	Store click-out	API	Orientation	Notes
{{ r.net }}	{{ r.size }}{{ r.sizeNote }}	{{ r.pack }}	`{{ r.cta }}`	{{ r.api }}	{{ r.orient }}	{{ r.notes }}

Limits are for the uploaded creative file. "Single HTML" means every image, font and sound is embedded as a data URI and the file makes no network requests. Store URLs are configured in the network's ads manager and passed to the creative at serve time; they are not hard-coded.

(02)Common denominators

Build to the strictest rule and every network accepts it.

{{ ru.n }} {{ ru.t }}

(03)Questions

What teams ask before their first upload.

One build. Every export.

Send us the brief. We build the interactive ad once and deliver a compliant file for each network you campaign on. Compliance is part of production, not a QA step on your side.

REQUEST AN INTERACTIVE AD SEE THE FORMATS

Playable ad specs, every network on one page.

Build to the strictest rule and every network accepts it.

What teams ask before their first upload.

{{ q.q }}

One build. Every export.