Interactive ads
people choose to tap.
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Your message, turned into an ad people tap, swipe and finish instead of scrolling past. Built to a committed date. Exported ready for Meta, Moloco, Google, TikTok, AppLovin and Unity. The ad you see here is real. Go on, try it.
* PUBLISHED INDUSTRY BENCHMARKS FOR INTERACTIVE AND PLAYABLE ADS. OUR FIRST LIVE CAMPAIGN RUNS FOR VIENNATRIPS. ASK US FOR ITS NUMBERS.
We build interactive HTML5 ads, known as playable ads: quizzes, spin-to-win wheels, product carousels and mini-games that people tap and swipe through instead of scrolling past. They run on Meta, TikTok, Moloco, Google and every major ad network. We make them from marketing materials you already have: product shots, logos and video. You brief us, we produce and deliver, ready to upload. Nothing to build on your side.
Interactive ads aren't new.
Access to them is.
Interactive, playable ads have been running for years. Any marketer who has tested them knows how it goes: on the same budget, they outperform the static and video creative sitting next to them.
What kept them off most media plans was never performance. It was production. High cost, long timelines and a specialist studio at the other end of every brief, which made the format a privilege of large gaming budgets.
MyAdMaker exists to close that gap. Our goal is to make interactive ads accessible to every marketing team in the world, in any industry, without a game studio on retainer.
Targeting is the machine's job now. Creative is yours.
Meta, TikTok and Moloco decide who sees what. What they need from you is creative: more of it, and more genuinely different. Different mechanics, different angles, different personas. Feed the auction a handful of near-identical assets and delivery concentrates on one ad, frequency climbs and cost per result follows it up.
Meta now reports a creative diversity metric in Ads Manager, built to flag when a campaign's creatives have become too visually similar, reduce creative fatigue and push advertisers toward more variety. Source: Search Engine Land.
THAT IS WHY WE PRICE IN PLAYABLES, NOT ASSETS.
Brief in. Ad back.
Weeks, not quarters.
No SDKs. No engineering tickets. No six-week creative cycle. The Scalista production team takes it from brief to network-ready export.
Choose a template
One of our 12 templates, from quiz, spin & win and product carousel to runner, rip & reveal and mini-games, matched to your campaign goal.
We build with your brand
Your assets, colours, tone and offer, produced by the team behind €30M+ in managed ad spend.
Preview live
Try it on your own phone before it spends a cent. Revisions come back in one consolidated pass.
Export per network
Packaged to each network's spec and size limit. Around 2 MB for Meta, Moloco-ready MRAID, and more.
Not just for gaming.
Made for your vertical.
Every template is a small interaction
with a big job.
12 TEMPLATES, READY TO BRAND
Ten mechanics have their own page with a live demo and format-specific answers: spin-the-wheel ads for offers, quiz ads for lead quality, showcase carousel ads for catalogues, runner ads for installs, piñata ads and card rip ads for reveals and launches. Every export meets the network specifications for Meta, TikTok, Moloco, Google, AppLovin and Unity.
Proof you can tap.
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Attention you rent vs attention you earn.
A static ad is glanced at for about a second and scrolled past. An interactive ad asks for a decision, and a decision creates memory, intent and richer signals for the network's optimisation.
THE BENCHMARKS ON THIS PAGE ARE PUBLISHED INDUSTRY FIGURES FOR THE PLAYABLE FORMAT. AS OUR OWN CAMPAIGNS MATURE, THIS SECTION WILL CARRY MYADMAKER CASE DATA.
Average attention: ~1.2 seconds. You looked. You scrolled.
You're interacting right now. That's the whole point.
We build the ad.
We can run it, too.
Production is the core service. If you want more than the export file, two additional services take your interactive ads all the way into a live campaign.
Consulting: campaign setup and best practices
A consulting engagement for in-house teams. We advise you on launching interactive creative the right way: campaign structure, placements, bidding, creative testing and measurement on Meta, Moloco and beyond. You keep the keys. We hand over a working setup and the playbook. Our team is made of UA marketing experts with years of experience. Some of us have been pioneers in the mobile app marketing world, with more than 15 years in the industry.
Managed campaigns
Prefer to hand it over? Scalista runs the campaign for you: setup, budgets, optimisation and reporting, with your interactive ads in rotation. Managed by the team behind more than €30M in annual ad spend. Our team is made of UA marketing experts with years of experience. Some of us have been pioneers in the mobile app marketing world, with more than 15 years in the industry.
BOTH ARE OPTIONAL AND PRICED SEPARATELY FROM PRODUCTION. ASK ABOUT THEM IN YOUR REQUEST.
Start with one.
Scale to your needs.
Monthly packages are 6-month commitments. Prefer to test first? Start with a single playable, no commitment.
A template is one of our 12 ready-made game mechanics. A playable is one finished ad built on a template with your branding, assets and copy, in one language. A language version is the same playable translated into another language. A custom template is a new game mechanic designed and built for you.
Language versions are priced per playable, per language. Translated copy is supplied by you.
Single Playable
Starter Pack
Growth Pack
Scale
Need a mechanic we don't have yet?
Our 12 templates cover most needs. If your brand calls for something new, we design and build a custom template around your product, which you can then use for every playable you order.
See your brand
as an interactive ad.
Tell us your industry and your goal. We reply with live examples for your market, the format we would recommend, timelines and pricing. Everything lands in your inbox. No calls needed.
Request received
We'll reply within one business day with live examples for your industry and a recommended format for your campaign.
The questions marketers actually ask.
Everything about what we build, what it costs and how it reaches your networks. If your question is not here, ask it in the form above.
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